Rick Schifferstein

Rick (H.N.J.) Schifferstein is Associate Professor at the Faculty of Industrial Design Engineering of Delft University of Technology. He has worked over 25 years in academia, both in scientific research and in education. He first spent more than 10 years working in the agricultural and food domain and now more than 15 years in industrial design. All his research focuses on the factors that determine how people perceive and experience products, and how this information can be used to help companies design and produce better products. When he made the switch to industrial design, he immediately noticed that designers performed activities that were completely different from what people did who developed new products for the food industry. Hence, he thinks that the food industry can highly benefit from the creative potential that designers have to offer, and he would like to help bridging this gap. His current topics of interest include (multi)sensory perception and user experience, experience-driven innovation, and food design.

Rick obtained an MSc degree in human nutrition, with special interest in food science and marketing, in 1988. In 1992 he obtained a PhD on psychophysical taste research from Wageningen University. After finishing his PhD, he expanded his research field with smell perception and consumer behavior with respect to food products. Before transferring to Delft in 2000, he worked mainly at the Marketing and Consumer Behavior Group at Wageningen University, and one year at the TNO Nutrition and Food Research Institute.

Over the years, he contributed to more than 60 papers in international scientific journals, including Acta Psychologica, Food Quality and Preference, Chemical Senses, Materials & Design, and International Journal of Design. He is principal editor of the International Journal of Food Design, and co-editor of the books Food, People and Society (2001), Product Experience (2008), From Floating Wheelchairs to Mobile Car Parks (2011), and Advanced Design Methods for Successful Innovation (2013). With his company Studio ZIN, he provides personal coaching and facilitates workshops that stimulate the innovative and creative powers of people and organizations.