Filipa Pias – Redesign food experience

Filipa Pias has a Master and MBA Executive in Printing Technologies and is a Ph.D. Student in Faculdade de Arquitetura de Lisboa. In 2009, she founded the volunteer project Design é preciso (We need design), a Portuguese design network that links designers to social solidarity activities. She conducted a Master Class on design for the UAW – Bank of Social Innovation – Santa Casa da Misericórdia, Lisboa. Designed the “A voice against the Silence” initiative held in Stockholm under the award of the Nobel Prize for Literature José Saramago, and in a partnership, she was the designer of the Portuguese participation in the Frankfurt Book Fair in 1998 and 1999.

Having acquired extensive knowledge about Portuguese offer, through her role as a designer in AICEP – the Portuguese Trade & Investment Agency, through this experience – Filipa has developed “redesign food experience”, a tool to help Portuguese agro food companies to invest and value the design collaboration.

Food influences the capacity to be healthy; being healthy is not necessarily the opposite of absence of disease, but a large concept which implies well-being. The practice of healthy eating contributes to the good functioning of physical and mental health, provides energy and wellness throughout the day, helps the healthy development of children and teenagers, and influences the possibility of reducing illnesses. Portugal has a Mediterranean Diet, which was considered Intangible Cultural Heritage by UNESCO in 2013. The Mediterranean Diet represents a complete and balanced food model with numerous benefits for health, longevity, and quality of life, described by the frugality and simplicity of its dishes which are reflected in the production, preparation, tasting and sharing a meal. Despite this, in Portugal, inadequate dietary habits, such as poor fruit and vegetable consumption and rich in sodium (salt), are the main risk factor for loss of life years (PNPAS, 2016, p.7).

Redesign food experience is focused on creating healthy eating habits and sustainable development of the agro-food company. Based on the company’s strategy, its beliefs and values, the nutritional qualities of the offer, and in recommending consumption of the Mediterranean Diet, Filipa proposes to design an experience-oriented to promote healthy eating habits and the sustainabledevelopment of the company, which implies the creation of social welfare and economic prosperity.

Redesign food experience begins by defining an action to improve eating habits, a project that should reflect the purpose of informing the society about the benefits of adopting a healthy diet within the recommendations of the Mediterranean Diet or focus on a subject where food has a decisive role. The goal is a series of activities that seek to raise awareness of the benefits of adopting a healthy lifestyle and/or focus on a theme where the food choice plays a key role. In this phase design creates products, communication and spaces.