How to explore your food context

How can you explore your food design context? How can you learn about your target users/customers so that you can better design for them?

StarChat is a Food Design Thinking method designed to allow you to learn about your topic of interest: a group of participants will use the cards tool and a specific discussion technique which elicit metaphorical thinking. Through metaphorical thinking participants will access latent and tacit knowledge, and contribute to the discussion with insights that are deeper and wider than what could be expected in an interview (for example).

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